Jeroen wijlens graduated in December 2012 on modeling bicycle tires in the software MSC Adams.
Measurements were performed at the Motorcycle Dynamics Lab at the University of Padova, Italy.
Together, we published a paper on the results in the Vehicle System Dynamics Journal:

Doria, Alberto, Mauro Tognazzo, Gianmaria Cusimano, Vera Bulsink, Adrian Cooke, and Bart Koopman. “Identification of the mechanical properties of bicycle tyres for modelling of bicycle dynamics.” Vehicle System Dynamics ahead-of-print (2012): 1-16.

http://www.tandfonline.com/doi/abs/10.1080/00423114.2012.754048

The videos are loaded from youtube (but this can be very slow).
Here are the direct links to the videos: